| União de Bancos Brasileiros came about in 1967, together with the "link"
symbol representing the series of acquisitions and partnerships that helped turn
Unibanco into one of the main financial institutions in Brazil. The name Unibanco
would follow by a few years, in 1975. For almost 30 years now, the brand Unibanco
has been a reference of expertise in finance, client knowledge and service quality.
Every year, the British consulting firm Interbrand, global reference in brand
valuation, conducts a survey in Brazil to rank its most valuable brands. Unibanco
took the eighth place in 2004 ranking, with its brand valued at US$223 million.
This ranking attests the strength of Unibanco's brand and its ability to contribute
to the conglomerate's results.
At the start of 2005, Unibanco adopted a new attitude and revamped its brand.
The internal restructuring conducted in 2004 sought to streamline structures
and processes, in the continuous quest for synergies and resource optimization.
The new positioning followed this path. A simpler, clearer, closer and more
agile bank - this is where Unibanco plans to direct and sharpen its efforts
going forward.
The brand changed in form and in color. Blue replaces the black and the "link",
a consummate icon of synergy and commitment, was rescued and updated. The brand
itself was only minorly changed, keeping its original strength.
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