| New and innovative products were launched in 2004, creating a high competitive
differential for the company. One of them was Seguro Mulher, an exclusive package
of benefits for women that contributed significantly to leverage retail sales,
growing 52% in 2004. The Retail segment also benefited from Unibanco AIG partnerships
with Unibanco's consumer finance businesses such as Fininvest, Ponto Frio, Unicard,
Magazine Luiza and, more recently, HiperCard. These deals reinforced the retail
expansion corporate strategy, adding value for the commercial partners.
In the corporate segment, directors & officers (D&O) policies were
another sales highlight in the Wholesale unit; the partnership with Bovespa
deserving special mention. These policies cover company official's civil liabilities
up to US$50 million.
Unibanco AIG also pioneered the launch of the Environmental Insurance, structured
after a survey of the Brazilian market conducted with AIG. The company has the
leadership of this type of insurance in Europe and the United States, and has
been present for over 23 years in this segment in many countries. The Environmental
Insurance policies fulfill the corporate world's progressively pro-active positions
on social and environmental responsibility. These policies provide coverage
in a range of polluting situations, from sudden accidental cases, all the way
to emissions that worsen over time.
Independent insurance brokers have been a steady sales channel, and programs
in place to make these relationships more productive have been extremely well-received.
Unibanco AIG continues to pursue a successful sales promotion campaigns directed
at over 12,000 insurance brokers, the Rally, which has, year after year, helped
direct sales towards the company's choice insurance products. Backed by the
Copa do Milhão project (the target is to become the leader in individual
segment by the end of 2006, consolidating the leadership in the corporate segment),
the Rally and the bonus plan have proved to be efficient sales tools, contributing
to reach a better product mix and growing returns.

Unibanco AIG in 2004 was elected by daily business news Valor Econômico as the fifth best in HR management among companies with 1,001 to 2,000 employees. The survey was conducted jointly with the Hay Group, a consultancy specialized in research and organizational management.
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